Online marketing is powerful. Every business is endeavoring to get an online presence as it is an easy way to get to customers globally. Launching a roofing business online is one sure way to get you customers worldwide and make more money. Here is how;
Get a roofing business license
When you get to the stage of putting your roofing business online, customers are going to contact you. You need a roofing license for them to trust you and know that you are running a legitimate business. Once you have the license, you are required to get insurance for your roofing business including general liability.
Setup Your Business Systems
Roofing is a business that you need tools to operate, and you probably need roofing servicemen to help you during roofing unless of course you plan to do it on your own. You need the right software program to keep track of all your customers and required financial information. The roofing software is also able to estimate roofing costs, email your clients, schedule jobs, monitor the work of your service men and ensure everything is in order.
Setup Your Roofing Business Website.
A website is very important; it is what is going to get you the online customers. Using your site you can get free traffic, free search engine, and social media traffic. Bigger companies can also link to your site. Your clients can actually see what you are offering and how you can help them. Also, you can add new content, videos and data as it comes to get more traffic from customers coming to your website. From this increased traffic, you can make sales as customers will definitely request for your services.
Set up Marketing for your Roofing Business
You need to setup a marketing plan so as to get going. Through marketing, you can make customers get interested in what you are offering. How do you market yourself? Roofing is a hands-on job; you thus can make videos demonstrating the roofing techniques of your company which you can share through social media and other networking platforms and media of your choice. You can build a brand, talk to people, and give out brochures to get as many people interested in your business as possible.
Get roofing products
The right roofing products will build your reputation amongst customers. Every customer wants a product of the best quality. With the best products, you can offer roofing materials that are durable, which means customers will reference their friends to your website. And you will make more profits in the long run.
Prepare your sales presentation
You need to be familiar with the sales process or at least hire someone who is good at it, as it is without sales your business will fail. Successful salespeople have a way of expressing themselves, and their roofing business in such a way that the customer feels they need exactly what the salesperson is offering. Your roofing sales presentation needs to be in a story like format so that it is easier for the information to be understood by your potential client. It is all about the customer, so the copy should start with a series of questions to uncover the customer’s problems.
Create a product Information Package
Remember to include a link for this on your roofing website. Your potential client will want a brochure and information and information about the product they are going to purchase from you; all this literature should be compiled in a product information. It is what will close the sale, and make you money! A product information package can have the following;
- Manufacturer’s product folder; this includes the product brochure of the roofing shingles.
- A copy of your liability and workers compensation.
- A list of local roofing references of jobs completed within the last 12 months or so.
- A warranty of the roofing product that shows all limitations.
Create a live chat section
On your website, create a live chat section where you can chat one on one with your customers. Get to know their problems, answer some of their questions, and simply explain to them how you can help.